Momentum Funds the fast lane of Mutual Funds https://youtube.com/shorts/FvH_uQek_hQ?feature=share
Ten years ago, the Indian retail investor was a trader in disguise. Buy the rally. Exit the correction. Repeat. Today, that investor is an allocator — disciplined, systematic, and increasingly indifferent to short-term noise. Monthly SIP flows have crossed ₹32,000 crores (March 2026). Retail and HNI investors now account for ~60% of total MF AUM — up from just ~20% in FY15. SIP contributions as a share of gross household financial savings have grown from 2.7% in FY17 to 7.6% in FY25. What changed? Three pieces of infrastructure arrived at the same time: 1. Aadhaar-linked e-KYC — onboarding in minutes, not weeks 2. UPI — seamless, recurring mandates at zero friction 3. Digital platforms — finally reaching B-30 markets beyond the metros The compounding effect? Asset managers now operate with a near-annuity-like inflow structure. AUM is less hostage to market cycles than it has ever been. But here's what I find most fascinating — this is fundamentally a behavioral change, not a produc...